The BusWorks in Blackpool has been commissioned by drinks manufacturer Halewood International to convert Routemaster coach RMC1459 into a corporate hospitality and promotional vehicle.RMC1459 has been selected because of its high speed rear axle and back doors for security when parked. As part of the work the interior will be stripped out but the seat frames/cushions and other fittings will be stored for conversion/restoration back to a genuine RMC at the end of the contract. Initially the bus will be promoting Crabbies Ginger Beer for a 2010 marketing campaign.
The BusWorks will garage/maintenance/operate the vehicle which will attend shows/functions for drink tasting as well as being a mobile promotional bus in its own right.
